The Webster carries out multiple e-commerce shoots per week, which require top creative talent including photographers and Hair & Makeup Artists. They had a strong regular network of freelancers, but with the nature of projects often coming up on short notice, there was no way to ensure the best talent in their existing network would always be available. They were using another creative hiring platform too, but found the quality of talent on it to be a bit lackluster, which provided even more work to sift through. They decided to get access to Mixer to source new fashion professionals to work with and in it found a dependable way to book the high-caliber talent they need for frequent, important projects with only a couple of days notice.