Content creation, social media strategy, direction of photography & videography, direct
VP of Digital Content & Social Media
City National Bank
Oct 2015 - Feb 2018
Manage brand messaging & content across multiple public facing networks.
Creative social content promotion & strategy.
Campaign management & implementation.
Analytic reporting & statistic evaluation.
Expansion strategy and security monitoring.
Manager & Editor
Jul 2012 - Mar 2017
Greater Los Angeles Area
Managing content and digital media for all creative for the blog and social media platforms.
Researching trends and current events in the fashion industry and generating content for readers.
Studying analytics and reports and working with affiliate networks for optimizing content and collaborations.
Maintaining a strict editorial calendar circumferencing the industries happenings and seasons.
Social Media & Marketing Contractor
Jul 2012 - Sep 2015
Greater Los Angeles Area
Providing clients with social media and digital marketing exertise and assistance. I specialize in creative and managing an editorial calendar based on the specific industries.
Devising media plans and implementing strategies using collaborative efforts and leveraging platforms to optimize sales and brand awareness.
Drafting and implementing marketing strategies for re-branding or product launches.
Web content development and management.
The McCord List
Jan 2012 - Nov 2012
Las Vegas, Nevada Area
Social Media and marketing campaign management. Organizing events in the Los Angeles area for LA based clientele. Implement and manage brand awareness and marketing message.
Venue and vendor compilation and network management.
Execution of events for clients in the Los Angeles area including guest lists, vendor relations, deliveries, creative and marketing.
Director of Marketing & Social Media
Net Data Centers
Dec 2011 - Jun 2012
Account Manager/Team Leader
May 2007 - Dec 2011
Conducted business to business sales and marketing for Fortune 500
Duties required visiting over 30 small to medium sized businesses
daily in the Los Angeles area making over 150 presentations weekly to
business owners and office managers.
Managed territoriesand leads containing over 2,000 businesses each
for 25 representatives.
Generated over 2,000 new customers for clients including AT&T,
Verizon and Quill which netted over $1.9 million in revenue for these
Recruited and managed teams of three to twenty five people and was
responsible for the training and development of team leaders in sales
Ran campaign meetings and workshops daily.
Hired and trained over 200 employees.
Helped pilot a new contract and campaign for AT&T to increase
revenue and penetrate a niche market of consumers not reached by
above the line marketing.
Seven Jeans and Antik Denim
Apr 2005 - Mar 2007
Ran inside sales and account maintenance for existing customers like Kitson and DNA.
Spear headed marketing campaigns to generate press releases and launch parties through avenues such as 944 magazine.
Directed and produced runway shows for LA fashion week
Directed and produced photo shoots.
Organized trade spots and advertising for Magic and Project in Las Vegas.