Freelance motion design and director in NYC.Two-time Emmy award nominee Theo Daley, has worked on pitches, illustrations and styleframes for clients such as AMC, Nike, Pepsi, Ralph Lauren, Espn, Target, Sony and Microsoft.
Over 15 minutes of cinematics from initial teaser, cinematics within the game and the intro were created. I was responsible for the development of the look during the pitch, the Art Director during production, helped lead the team of designers as well as created styleframes outlining each cinematic.
Taking inspiration from the rich history of France and art history, this package evolved from line drawings, gestural paint strokes, sculptures and architecture details. I was the Art Director and began the conceptual phase of integrating all these techniques into one look and feel along with the main intro piece.
I had the privilege of directing over at Imaginary Forces 10 second spots for 14 distinct premiere brands inside the Westfield Mall, at the newly constructed WTC Oculus in downtown Manhattan. With 19 distinct screen dimensions, the largest spanning the length of a football field, we distilled each brand to their essence, reaching over 500,000 viewers per day.